UK Wine Landscapes 2021 - Wine Intelligence

Overview

UK Wine Landscapes 2021 takes an in-depth look at the UK wine market and the consumers within it.

This report includes:

Management summary
Wine market overview
Beverage repertoire (alcoholic beverages, country & region of origin, varietal)
Wine buying behaviour (channel & retailer usage, choice cues)
Wine consumption in the off-trade & on-trade (frequency & spend by occasion)
Wine involvement & attitude
Brand health (awareness, conversion, purchase, consideration, affinity & recommendation)
Wine knowledge & confidence
Wine drinker profiling
Hot topics: Covid-19 impact & packaging

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Table of contents

Report brochure

Purchase options

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First time buyer, small business and academic discounts available. Please contact Courtney to enquire.