The moderation trend that has taken many developed markets by storm remains a significant factor in the UK wine market. UK Landscapes 2019 finds that almost half of regular wine drinkers in the UK are actively moderating their alcohol intake – although they are trading up when they do drink.
This report explores the UK wine market and the consumers within it. We analyse wine volume consumption, consumer attitudes towards and involvement in wine. In addition, we take a look at hot topics including Brexit, Millennials and category switching.