The state-owned alcohol monopoly in Sweden has had positive strategies surrounding ethical and sustainable wine promotion since 2013. This has led to relatively high awareness of a variety of alternative wines amongst Swedish consumers. However, the opportunity for lower and non-alcoholic wine is an interesting point of discussion that arises from the Sweden SOLA 2019, topping global opportunity levels.
Sweden SOLA: Opportunities in sustainable, organic & lower alcohol wines 2019 includes an in-depth analysis of alternative wine categories at a country specific level, discussing the definitions and legislation surrounding each wine. The report uses the Wine Intelligence opportunity quantitative index, measuring consumer opportunity. It features case studies including how the Swedish market compares to other global markets for alternative wine categories including; Organic wine, Fairtrade wine and non-alcoholic wine.
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