Sparkling wine continues to be seen as an alcoholic beverage associated with special occasions and celebrations as consumption frequency decreases over the past year among drinkers of sparkling wine in the US. Domestic wine is also in a challenging position as imported wines continue to grow. Imported wines now outsell domestic sparkling wine by a staggering 3 million cases and Italian sparkling wine leads the group with 37% of the market share.
This report explores the sparkling wine market in the US, focusing on consumption behaviour and perception as well as sparkling wine attitudes and involvement. Sparkling wine brand health and fusion products are also discussed.