A new Wine Intelligence report on the UK market – SPARKLING WINE IN THE UK MARKET 2018 – provides an overview of the consumption behaviour and attitude towards sparkling wine among sparkling wine drinkers in the UK

  1. GROWTH OF VOLUME CONTINUES ALBEIT AT A SLOWER RATE THAN 2016-2017. ITALIAN SPARKLING CONTINUES TO LEAD THE CATEGORY AND ENGLISH SPARKLING GROWTH STORY CONTINUES
    • Growth of sparkling wine volumes are slowing, with 4% growth from 2016-17 (vs. 8% in 2015-16); UK remains 6th largest global market
  2. SPARKLING WINE IS STILL STRONGLY CONNECTED WITH FORMAL NON-FOOD OCCASIONS
    • In general, sparkling wine is still largely seen as a beverage associated with social occasions, particularly special and formal occasions in both off- and on-trade
  3. SPARKLING WINE DRINKERS ARE BECOMING MORE CONFIDENT IN THEIR KNOWLEDGE OF THE CATEGORY
    • 34% of sparkling drinkers in the UK are adventurous and willing to explore more of this category. This group has a bias towards females drinkers, 18 to 34 years old
  4. CONSUMPTION INCIDENCE OF SPARKLING WINE IS NOW DOMINATED BY PROSECCO
    • Just over 3/4 of UK drinkers of sparkling wine said they have drunk Prosecco at least once in the past year
  5. CHAMPAGNE RETAINS A UNIQUE PERCEPTION OF QUALITY COMPARED WITH ALL OTHER SPARKLING WINES, THOUGH NOW TRAILS IN TERMS OF VALUE FOR MONEY
    • Champagne is positioned as a high-quality sparkling wine, yet offers lower value for money
  6. BRAND BECOMES IMPORTANT DRIVER OF PURCHASE FOR MOST SPARKLING WINE TYPES
    • Main drivers of purchase are brand awareness, promotional offers and recommendations by friends or family
  7. BLOSSOM HILL, JACOB’S CREEK AND PLAZA CENTRO ARE POWERFUL BRANDS IN THE UK MARKET
    • Driven by better conversion rates, mainstream brands such as Blossom Hill and Jacob’s Creek are powerful brands in the market

This report includes:

  • Overview of the sparkling wine market in the UK
  • Demographics of sparkling wine drinkers in UK by gender and age
  • Sparkling wine consumption behaviours among sparkling wine drinkers, including consumption frequency and change over time
  • Wine buying behaviours of sparkling wine drinkers in the UK, including on- and off-trade usage
  • Motivations and attitudes towards sparkling wine among sparkling wine drinkers in the UK
  • Brand health measures in the sparkling wine category, including brand awareness, purchase, consideration, affinity and recommendation
  • A full user-friendly data table with data from the questions asked of consumers, cross-tabbed by gender, age group, income, region, and sparkling wine consumption