A new Wine Intelligence report on the UK market – SPARKLING WINE IN THE UK MARKET 2018 – provides an overview of the consumption behaviour and attitude towards sparkling wine among sparkling wine drinkers in the UK
- GROWTH OF VOLUME CONTINUES ALBEIT AT A SLOWER RATE THAN 2016-2017. ITALIAN SPARKLING CONTINUES TO LEAD THE CATEGORY AND ENGLISH SPARKLING GROWTH STORY CONTINUES
- Growth of sparkling wine volumes are slowing, with 4% growth from 2016-17 (vs. 8% in 2015-16); UK remains 6th largest global market
- SPARKLING WINE IS STILL STRONGLY CONNECTED WITH FORMAL NON-FOOD OCCASIONS
- In general, sparkling wine is still largely seen as a beverage associated with social occasions, particularly special and formal occasions in both off- and on-trade
- SPARKLING WINE DRINKERS ARE BECOMING MORE CONFIDENT IN THEIR KNOWLEDGE OF THE CATEGORY
- 34% of sparkling drinkers in the UK are adventurous and willing to explore more of this category. This group has a bias towards females drinkers, 18 to 34 years old
- CONSUMPTION INCIDENCE OF SPARKLING WINE IS NOW DOMINATED BY PROSECCO
- Just over 3/4 of UK drinkers of sparkling wine said they have drunk Prosecco at least once in the past year
- CHAMPAGNE RETAINS A UNIQUE PERCEPTION OF QUALITY COMPARED WITH ALL OTHER SPARKLING WINES, THOUGH NOW TRAILS IN TERMS OF VALUE FOR MONEY
- Champagne is positioned as a high-quality sparkling wine, yet offers lower value for money
- BRAND BECOMES IMPORTANT DRIVER OF PURCHASE FOR MOST SPARKLING WINE TYPES
- Main drivers of purchase are brand awareness, promotional offers and recommendations by friends or family
- BLOSSOM HILL, JACOB’S CREEK AND PLAZA CENTRO ARE POWERFUL BRANDS IN THE UK MARKET
- Driven by better conversion rates, mainstream brands such as Blossom Hill and Jacob’s Creek are powerful brands in the market
This report includes:
- Overview of the sparkling wine market in the UK
- Demographics of sparkling wine drinkers in UK by gender and age
- Sparkling wine consumption behaviours among sparkling wine drinkers, including consumption frequency and change over time
- Wine buying behaviours of sparkling wine drinkers in the UK, including on- and off-trade usage
- Motivations and attitudes towards sparkling wine among sparkling wine drinkers in the UK
- Brand health measures in the sparkling wine category, including brand awareness, purchase, consideration, affinity and recommendation
- A full user-friendly data table with data from the questions asked of consumers, cross-tabbed by gender, age group, income, region, and sparkling wine consumption
