Two glasses of sparking prosecco

The sparkling wine trend that has taken many developed markets by storm has become a significant factor in the Canadian market. According to Wine Intelligence’s Sparkling Wine in the Canadian Market 2019 report, the population of those who drink sparkling wine once a month or more has grown by 1.8 million since 2018, rising to 5.4 million adults.

This report explores the Canadian sparkling wine market and the consumers within it. We analyse their consumption behaviour and perception, purchase behaviours, and sparkling wine attitudes and involvement. In addition, sparkling wine brand health in Canada is discussed as well as fusion products and the hot topic of attitudes towards Prosecco.