ABOUT THIS REPORT
Drawing on data collected from our July 2017 wave of Vinitrac® Sparkling, a secondary sources and market experience, the Sparkling Wine in the Australian Market 2017 report includes details at a sub-category level for Champagne, Italian Prosecco, Australian Prosecco, Sparkling from New Zealand, Sparkling from Australia and Cava.

WHAT DOES SPARKLING WINE IN THE AUSTRALIAN MARKET 2017 INCLUDE?
A 79-page PowerPoint report with the latest information regarding the Sparkling Wine category in Australia, supported by:

  • Wine Intelligence Vinitrac®
  • Wine Intelligence market experience
  • Secondary sources

THE REPORT FEATURES:

  • Sparkling wines market context – market, size, volume and per capita consumption
  • Sparkling wine consumption and preference vs. other alcoholic beverages
  • Sparkling wine sub-category consumption and profiling
  • Sparkling wine purchase and consumption channels – consumption location on- and off-premise, typical spend, purchase choice cues, involvement and buying channels
  • Sparkling wine drinker profiling – frequency of sparkling consumption, age and gender
  • Sparkling wine brand health – awareness, purchase, conversion, affinity and recommendation, brand consumer profile, region of origin (including Australian regions)
  • Sparkling wine NPD and innovation – ways of consuming e.g. mixed cocktails, innovation e.g. alcohol levels, infused and calorie, sparkling wine closures