South Korea 2021 180x180 - South Korea Wine Landscapes 2021

Picture1 300x202 - South Korea Wine Landscapes 2021South Korea Wine Landscapes 2021 takes an in-depth look at South Korean wine consumers and trends within the South Korean wine market.

This report includes:

  • Management summary
  • Overview of the South Korean wine market
  • Overview of South Korean wine consumers
  • Beverage repertoire (alcoholic beverages, country & region of origin, varietal)
  • Wine buying-behaviour (channel & retailer usage, choice cues)
  • Wine consumption in the off- & on-premise (frequency & spend by occasion)
  • Brand health (awareness, conversion, purchase, consideration, affinity & recommendation)

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