South Korea Wine Landscapes 2020 provides an in-depth look at the South Korean wine market and the consumers within it. Based on data collected both pre- and during-COVID-19, this report looks at insights on both long-term changes in this market as well as intentions and priorities for South Koreans once government restrictions have been relaxed.
Topics include alcohol beverage repertoire, wine buying and consumption behaviours (including on and off-trade), brand health and COVID-19 impacts on both wine behaviours and lifestyle behaviours.
First time buyer, small business and academic discounts available. Please contact Courtney to enquire.