Portugal COVID cover 1 180x180 - Portugal: COVID-19 Impact Report Issue #1

The Wine Intelligence Portugal: COVID-19 Impact Report is part of a series of reports focusing on how consumers’ social, shopping, drinking and wine lives have been impacted by COVID-19. Portugal COVID bubbles 300x234 - Portugal: COVID-19 Impact Report Issue #1

Built using data collected between the 3rd and 27th of April 2020, this report includes latest insight on pre, during and predicted post lockdown behaviour in Portugal including:

  • Changes in purchase and consumption of alcohol beverage categories
  • Changes in wine drinking frequency and spend by occasion
  • Wine purchase channel change – featuring profiling of ‘new’ online wine purchasers
  • Lifestyle behaviours during and predicted-post lockdown, including future priorities

Insights are reported at a market level and also by sub-groups:

  • Age cohorts (Gen Z, Millennials, Gen X and Boomers)
  • Gender
  • Involvement
  • Online purchasing