This report includes:
- Overview of alternative wine opportunities, including Wine Type Opportunity Index
- US-specific takeaways including
- Alcohol moderation
- Alternative wine awareness, sought to purchase, consideration and affinity for lower- and non-alcoholic wine
- Net purchase intent for lower- and non-alcoholic wine
- Lower-alcohol wine purchase motivations and barriers
Interested in a global view of low- and no-alcohol wine opportunities? Learn more about our Global Opportunities for Low- and No-Alcohol Wine 2021 report here.
Interested in other types of alternative wine? Learn more about our Global SOLA 2021 report here.
Deliverables: PDF report and data table (3 credits) OR PDF report only (2 credits)
First time buyer, small business and academic discounts available. Please contact Courtney to enquire.