Sparkling Wine in the French Market 2019 report seeks to explore how French consumers behave in the sparkling wine category. To achieve this, we conducted a complete region health check by
measuring prompted awareness and penetration rates of 22 sparkling wines. We also focused on measuring the performance of imagery of the top AOC sparkling wines in France (Champagne, Clairette de Die, Crémant de Bourgogne, Crémant d’Alsace, Blanquette/Crémant de Limoux, Cava et Prosecco), in order to asses how they position themselves in the market and the differences between them.
Please note this report is in French. To purchase an English language version for 4 report credits, please contact Emily Carroll directly.
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