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Japan Wine Landscapes 2022 takes an in-depth look at Japanese wine consumers and trends within the Japanese wine market.

This report includes:

  • Management summary
  • Overview of the Japanese wine market
  • Overview of Japanese wine consumers
  • Beverage repertoire (alcoholic beverages, country & region of origin, varietal)
  • Wine buying-behaviour (channel & retailer usage, choice cues)
  • Wine consumption in the off- & on-premise (frequency & spend by occasion)
  • Brand health (awareness, conversion, purchase, consideration, affinity & recommendation)
  • Hot topics: Alternative wines, preferred wine attributes, consumer sentiment

Please contact for more information..