Italy Wine Landscapes 2020 provides an in-depth look at the Italian wine market and the consumers within it. Based on data collected both pre- and during-COVID-19, this report looks at insights on both long-term changes in this market as well as intentions and priorities for Italians once government restrictions have been relaxed.
Topics include alcohol beverage repertoire, wine buying and consumption behaviours (including on and off-trade), brand health and COVID-19 impacts on both wine behaviours and lifestyle behaviours. The report also includes two hot topic sections on online wine shopping and SOLA (sustainable, organic, lower alcohol and alternative wines).
Please note: This report is in Italian. Please contact Courtney if you are interested in an English version.
First time buyer, small business and academic discounts available. Please contact Courtney to enquire.
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