Informe Sobre el Mercado Español del Vino

Overview

Informe Sobre el Mercado Español del Vino (Spain Wine Landscapes 2021) takes an in-depth look at the Spain’s wine market and the consumers within it.

This report includes:

Management summary
Wine market overview
Impacts of Covid-19
Beverage repertoire (alcoholic beverages, country & region of origin, varietal)
Wine buying-behaviour (channel & retailer usage, choice cues)
Wine consumption in the off- & on-premise (frequency & spend by occasion)
Wine involvement & attitude
Brand health (awareness, conversion, purchase, consideration, affinity & recommendation)
Wine knowledge & confidence
Wine drinker profiling
Packaging
SOLA (sustainable, organic and lower alcohol opportunity)

Please note this report is in Spanish

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Table of contents

Report brochure

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