Spain Landscapes 2021 180x180 - Informe Sobre el Mercado Español del Vino

spain landscapes 2021 300x173 - Informe Sobre el Mercado Español del VinoInforme Sobre el Mercado Español del Vino (Spain Wine Landscapes 2021) takes an in-depth look at the Spain’s wine market and the consumers within it.

This report includes:

  • Management summary
  • Wine market overview
  • Impacts of Covid-19
  • Beverage repertoire (alcoholic beverages, country & region of origin, varietal)
  • Wine buying-behaviour (channel & retailer usage, choice cues)
  • Wine consumption in the off- & on-premise (frequency & spend by occasion)
  • Wine involvement & attitude
  • Brand health (awareness, conversion, purchase, consideration, affinity & recommendation)
  • Wine knowledge & confidence
  • Wine drinker profiling
  • Packaging
  • SOLA (sustainable, organic and lower alcohol opportunity)

Please note this report is in Spanish

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