Overview
Informe Sobre el Mercado Español del Vino (Spain Wine Landscapes 2021) takes an in-depth look at the Spain’s wine market and the consumers within it.
This report includes:
- Management summary
- Wine market overview
- Impacts of Covid-19
- Beverage repertoire (alcoholic beverages, country & region of origin, varietal)
- Wine buying-behaviour (channel & retailer usage, choice cues)
- Wine consumption in the off- & on-premise (frequency & spend by occasion)
- Wine involvement & attitude
- Brand health (awareness, conversion, purchase, consideration, affinity & recommendation)
- Wine knowledge & confidence
- Wine drinker profiling
- Packaging
- SOLA (sustainable, organic and lower alcohol opportunity)
Please note this report is in Spanish
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Table of contents
Report brochure
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