- Changes in purchase and consumption of alcohol beverage categories
- Changes in wine drinking frequency and spend by occasion
- Wine purchase channel change – featuring profiling of ‘new’ online wine purchasers
- Lifestyle behaviours during and predicted-post lockdown, including future priorities
Insights are reported at a market level and also by sub-groups:
- Age cohorts (Gen Z, Millennials, Gen X and Boomers)
- Wine involvement
- Online wine shoppers
Please note only the data table is available for Hong Kong COVID-19 Impact data.
First time buyer, small business and academic discounts available. Please contact Courtney to enquire.