Hong Kong COVID-19 Impact Data Table

Overview

Built using data collected during April 2020, this data table includes latest insight on pre, during and predicted post lockdown behaviour in Hong Kong including:

Changes in purchase and consumption of alcohol beverage categories
Changes in wine drinking frequency and spend by occasion
Wine purchase channel change – featuring profiling of ‘new’ online wine purchasers
Lifestyle behaviours during and predicted-post lockdown, including future priorities

Insights are reported at a market level and also by sub-groups:

Age cohorts (Gen Z, Millennials, Gen X and Boomers)
Gender
Wine involvement
Online wine shoppers

Please note only the data table is available for Hong Kong COVID-19 Impact data.

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Table of contents

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