Global Wine E-commerce 2021 - Wine Intelligence

Overview

The Wine Intelligence Global Wine E-commerce 2021 report brings together usage and attitude data about online shoppers from 11 wine consumption markets with detailed consumer profiles. This report includes a global summary and individual market sections covering online buyer demographics, online wine-buying behaviour and social media platform usage.

In addition, this report includes:

Management summary
Online buyer demographics
Channel usage and usage consideration (both on and off-line)
Online wine-buying behaviour, including frequency, spend and triggers to purchase
Online spend compared to typical off-premise spend
Online social media platform usage
Sources of information, including trust of each source

Deliverables: PDF report (5 credits)

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Table of contents

Report brochure

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