At the beginning of a new decade, the airwaves are thick with trends and predictions for the coming year. However, a close reading of many offerings reveals that many of these ‘new’ trends are nothing of the sort. The Wine Intelligence approach to trends reporting in recent years has been to build on long-run trends and ask: what does the most recent data and insight tell us? And how does this information change the game of making and selling wine over the next 12 months?
This year, our Global Trends in Wine 2020 report dives deeper into the who, the what and the how of wine consumer trends, grouping these into the four R’s of Relationship, Retail, Repertoire and Responsibility.