Identifying trends in consumer behaviour has been something of a growth industry for several decades. Exciting and game-changing things are happening more quickly than ever before in many consumer goods categories.
Alcoholic drinks are at the forefront of several trends, which offer both immense opportunities and daunting challenges to today’s leadership cohort. Consumer behaviours in this space are arguably on a more rapid evolutionary trajectory because alcohol is subject to regulatory changes, as well as changes in technology, retailing and consumer culture. Within alcohol, wine must compete – and to an extent emulate – developments in adjacent categories such as craft beer, spirits and hard cider.
In this report, Wine Intelligence dives into the key trends that are driving the wine industry, including changes in the following:
- Consumer attitudes
- Channel behaviours
- Purchase drivers
- Wine repertoire
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