For the sixth year in a row, Wine Intelligence has undertaken a global review to examine consumer trends all over the world. With offices in the UK, France, Italy, Germany, South Africa, the US, Spain, Brazil and Australia, we have taken a holistic approach to exploring what companies are producing, and what consumers are reacting to in 2018.
The 12 trends we have identified can be grouped into the larger categories of health, personal, sustainability, society and provider-led.
In this report, we not only provide explanations of the above categories and their defining trends, but also examples of products and services that illustrate these trends in the world today. In addition, we have provided three case-studies of how multiple trends can be seen in one product or service. By doing so, we aim to give you a better understanding of what makes consumers tick and what we can expect more of going into 2018.