Global Compass 2021 is designed to help wine businesses compare the opportunities offered by different wine consumption markets. This report includes a reference guidebook and interactive data tool, which together show the top 50 most attractive wine markets globally. This ranking is based on economic factors and wine market factors that are combined to deliver the weighted attractiveness model, providing a snapshot of the global wine market at this moment.
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Just like last year, this year’s version of Global Compass, our 9th, factors in impacts of the Covid-19 pandemic. We have adjusted our market attractiveness model to include forecasted GDP change over 2021 in the effort to take account of the major economic dislocation arising from the coronavirus and associated restrictions.
Table of contents
Sample and methodology