Global Compass 2020 is designed to help wine businesses compare the opportunities offered by different wine consumption markets. This report includes a reference guidebook and interactive data tool, which together show the top 50 most attractive wine markets globally. This ranking is based on economic factors and wine market factors that are combined to deliver the weighted attractiveness model, providing a snapshot of the global wine market at this moment.
As with many things, this year’s version of Global Compass, our 8th, has had to be adapted to the Covid-19 era. We have adjusted our market attractiveness model to include forecast GDP change over the next 12 months, in an effort to take account of the major economic dislocation arising from the coronavirus and associated restrictions.
For more information on Global Compass 2020, please view this video describing what is included and how it can be used:
First time buyer, small business and academic discounts available. Please contact Courtney to enquire.
Read our insights article on the report here: Russia’s wine revolution