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Germany Wine Landscapes 2022 takes an in-depth look at German wine consumers and trends within the German wine market.
This report includes:
- Management summary
- Overview of the German wine market
- Overview of German wine consumers
- Beverage repertoire (alcoholic beverages, country & region of origin, varietal)
- Wine buying-behaviour (channel & retailer usage, choice cues)
- Wine consumption in the off- & on-premise (frequency & spend by occasion)
- Brand health (awareness, conversion, purchase, consideration, affinity & recommendation)
- Hot topics: Alternative wines, preferred wine attributes, consumer sentiment
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Table of contents