The market for wine in Germany has a deserved reputation for being a very value-driven, low-priced environment with a big share of wine being sold through discounters. In such a harsh environment, profits are hard earned, and change – when it happens – has traditionally been evolutionary and cautious.
Latest insights in this report show that this picture is about to change. Whilst the market is still mature and stable, we can see some indications of an emerging trading up opportunity – driven by a mixture of young wine producers, entrepreneurs, new routes to market and a new consumer sentiment favouring high connection brands.
Germany Wine Landscapes 2020 takes an in-depth look at the German wine market and the consumers within it. Topics include alcohol beverage repertoire, wine buying and consumption behaviours (including on and off-trade) and brand health, amongst others.
Please note: This report is available for 5 credits (or £2500) without the data table. Please select your preferred option below, or email Courtney to redeem your report credits or request an invoice.
First time buyer, small business and academic discounts available. Please contact Courtney to enquire.
Read our insights article about the report here.