New Master Thumbnail Slide July 2021 onwards 180x180 - Germany Wine Landscapes 2021

Picture1 300x197 - Germany Wine Landscapes 2021Germany Wine Landscapes 2021 takes an in-depth look at German wine consumers and trends within the German wine market.

This report includes:

  • Management summary
  • Overview of the German wine market
  • Overview of German wine consumers
  • Beverage repertoire (alcoholic beverages, country & region of origin, varietal)
  • Wine buying-behaviour (channel & retailer usage, choice cues)
  • Wine consumption in the off- & on-premise (frequency & spend by occasion)
  • Brand health (awareness, conversion, purchase, consideration, affinity & recommendation)
  • NEW: additional module on shopper journey insights (comparing the touchpoints with wine and the purchase triggers of three different shopper types)

Available as report + data table (8 credits) or just the report (7 credits). Please select your preferred option below, or email to redeem your report credits or request an invoice.

First time buyer, small business and academic discounts available. Please contact for more information.