New Master Thumbnail Slide July 2021 onwards 180x180 - Germany Wine Landscapes 2021

Picture1 300x197 - Germany Wine Landscapes 2021Germany Wine Landscapes 2021 takes an in-depth look at German wine consumers and trends within the German wine market.

This report includes:

  • Management summary
  • Overview of the German wine market
  • Overview of German wine consumers
  • Beverage repertoire (alcoholic beverages, country & region of origin, varietal)
  • Wine buying-behaviour (channel & retailer usage, choice cues)
  • Wine consumption in the off- & on-premise (frequency & spend by occasion)
  • Brand health (awareness, conversion, purchase, consideration, affinity & recommendation)
  • NEW: additional module on shopper journey insights (comparing the touchpoints with wine and the purchase triggers of three different shopper types)

Please contact for more information.