France Wine Landscapes 2022 takes an in-depth look at French wine consumers and trends within the French wine market.
This report includes:
- Management summary
- Overview of the French wine market
- Overview of French wine consumers
- Beverage repertoire (alcoholic beverages, region of origin & varietal)
- Wine buying-behaviour (channel & retailer usage, choice cues)
- Wine consumption in the off- & on-premise (frequency & spend by occasion)
- Brand health (awareness, conversion, purchase, consideration, affinity & recommendation)
- Hot topics: Tracking of awareness, persuasion power and credibility of quality and environmental labels.
Please note this report is in French
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