In 2018, France remained the third largest market for wine consumption behind Italy and the US. Despite volume consumption dropping steadily over the past few years (CAGR -2,2% between 2014 and 2018; source: The IWSR© 2019), the French wine market is still one of the most attractive in the world.

This report explores the French wine market and the consumers within it. We analyse wine volume consumption, consumer attitudes towards and involvement in wine and the most common occasions of consumption. In addition, we take a look at the changing buying process emerging in France and the most important choice cues for consumers at the point of purchase.