https://www.wineintelligence.com/wp-content/uploads/edd/2022/08/China-Wine-Landscapes-2022.jpg 720 737 Matt Jenkins https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Matt Jenkins2022-08-18 10:52:522022-08-18 11:00:42China Wine Landscapes 2022
China Wine Landscapes 2022 takes an in-depth look at Chinese wine consumers and trends within the Chinese wine market.
This report includes:
- Management summary
- Overview of the Chinese wine market
- Overview of Chinese wine consumers
- Beverage repertoire (alcoholic beverages, country & region of origin, varietal)
- Wine buying-behaviour (channel & retailer usage, choice cues)
- Wine consumption in the off- & on-premise (frequency & spend by occasion)
- Brand health (awareness, conversion, purchase, consideration, affinity & recommendation)
- Hot topics: Preferred wine attributes and consumer sentiment
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Table of contents