China Wine Landscapes 2022 180x180 - China Wine Landscapes 2022

Picture1 300x265 - China Wine Landscapes 2022

China Wine Landscapes 2022 takes an in-depth look at Chinese wine consumers and trends within the Chinese wine market.

This report includes:

  • Management summary
  • Overview of the Chinese wine market
  • Overview of Chinese wine consumers
  • Beverage repertoire (alcoholic beverages, country & region of origin, varietal)
  • Wine buying-behaviour (channel & retailer usage, choice cues)
  • Wine consumption in the off- & on-premise (frequency & spend by occasion)
  • Brand health (awareness, conversion, purchase, consideration, affinity & recommendation)
  • Hot topics: Preferred wine attributes and consumer sentiment

Please contact for more information..