Overview
China Wine Landscapes 2022 takes an in-depth look at Chinese wine consumers and trends within the Chinese wine market.
This report includes:
- Management summary
- Overview of the Chinese wine market
- Overview of Chinese wine consumers
- Beverage repertoire (alcoholic beverages, country & region of origin, varietal)
- Wine buying-behaviour (channel & retailer usage, choice cues)
- Wine consumption in the off- & on-premise (frequency & spend by occasion)
- Brand health (awareness, conversion, purchase, consideration, affinity & recommendation)
- Hot topics: Preferred wine attributes and consumer sentiment
Please contact enquiries@wineintelligence.com for more information..
Table of contents
Report brochure
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