china wine landscapes 2021 180x180 - China Wine Landscapes 2021

Picture1 1 300x202 - China Wine Landscapes 2021China Wine Landscapes 2021 takes an in-depth look at Chinese wine consumers and trends within the Chinese wine market.

This report includes:

  • Management summary
  • Overview of the China wine market
  • Overview of Chinese wine consumers
  • Beverage repertoire (alcoholic beverages, country & region of origin, varietal)
  • Wine buying-behaviour (channel & retailer usage, choice cues)
  • Wine consumption in the off- & on-premise (frequency & spend by occasion)
  • Brand health (awareness, conversion, purchase, consideration, affinity & recommendation)

First time buyer, small business and academic discounts available. Please contact for more information.