At a quick glance, 2018 may look like a rough year for members of the Chinese wine trade as imported wine volume experienced its first decline since 2014, by 8%.
The market seemed to be fragmented as more players entered, while the growth of the wine drinking population slowed down as well, with consumers drinking less frequently than they were before. Despite this, our latest report shows that there are reasons to be cheerful as China starts to become a more ‘developed’ wine market.
China Landscapes 2019 also includes an overview of the Chinese wine market, an overview of Chinese wine consumers, consumer beverage repertoire, wine-buying behaviour, wine consumption in the off-trade and the on-trade and brand health. The hot topics of online shopping, online retail usage and information usage are also discussed.
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