Canada Landscapes 2021 180x180 - Canada Wine Landscapes 2021

canada landscapes 2021 300x173 - Canada Wine Landscapes 2021Canada Wine Landscapes 2021 takes an in-depth look at the Canadian wine market and the consumers within it. Analysis is done by country-level as well as English-speaking Canada and Québec.

This report includes:

  • Management summary
  • Wine market overview
  • Consumption frequency and change in the Covid-19 era
  • Brand health for all Canadian wine drinkers (awareness, conversion, purchase, consideration, affinity & recommendation)
  • Comparisons between English-speaking Canada and Québec:
    • Demographics
    • Wine involvement & attitude towards wine
    • Wine knowledge & confidence
    • Wine-buying choice cues
  • Separate sections for English-speaking Canada and Québec covering:
    • Wine drinker profiling
    • Drink repertoire (alcoholic beverages, country & region of origin, varietal)
    • Wine-buying behaviours (channel & retailer usage, choice cues, frequency & spend by occasion)
    • Wine consumption behaviours
    • Brand health

Please contact for more information.