Overview
Canada Wine Landscapes 2021 takes an in-depth look at the Canadian wine market and the consumers within it. Analysis is done by country-level as well as English-speaking Canada and Québec.
This report includes:
- Management summary
- Wine market overview
- Consumption frequency and change in the Covid-19 era
- Brand health for all Canadian wine drinkers (awareness, conversion, purchase, consideration, affinity & recommendation)
- Comparisons between English-speaking Canada and Québec:
- Demographics
- Wine involvement & attitude towards wine
- Wine knowledge & confidence
- Wine-buying choice cues
- Separate sections for English-speaking Canada and Québec covering:
- Wine drinker profiling
- Drink repertoire (alcoholic beverages, country & region of origin, varietal)
- Wine-buying behaviours (channel & retailer usage, choice cues, frequency & spend by occasion)
- Wine consumption behaviours
- Brand health
Please contact enquiries@wineintelligence.com for more information.
Table of contents
Report brochure
Purchase options