Overview
Canada Wine Landscapes 2021 takes an in-depth look at the Canadian wine market and the consumers within it. Analysis is done by country-level as well as English-speaking Canada and Québec.
This report includes:
- Management summary
- Wine market overview
- Consumption frequency and change in the Covid-19 era
- Brand health for all Canadian wine drinkers (awareness, conversion, purchase, consideration, affinity & recommendation)
- Comparisons between English-speaking Canada and Québec:
- Demographics
- Wine involvement & attitude towards wine
- Wine knowledge & confidence
- Wine-buying choice cues
- Separate sections for English-speaking Canada and Québec covering:
- Wine drinker profiling
- Drink repertoire (alcoholic beverages, country & region of origin, varietal)
- Wine-buying behaviours (channel & retailer usage, choice cues, frequency & spend by occasion)
- Wine consumption behaviours
- Brand health
Available as report + data table (6 credits) or just the report (5 credits). Please select your preferred option below, or email Courtney to redeem your report credits or request an invoice.
First time buyer, small business and academic discounts available. Please contact Courtney to enquire.
Table of contents
Report brochure
Purchase options
