This report includes:
- Management summary
- Wine market overview
- Beverage repertoire (alcoholic beverages, country & region of origin, varietal)
- Wine buying behaviour (channel & retailer usage, choice cues)
- Wine consumption in the off-trade & on-trade (frequency & spend by occasion)
- Wine involvement & attitude
- Brand health (awareness, conversion, purchase, consideration, affinity & recommendation)
- Wine knowledge & confidence
- Wine drinker profiling
- Hot topic: Covid-19 impact
Available as report + data table (6 credits) or just the report (5 credits). Please select your preferred option below, or email Courtney to redeem your report credits or request an invoice.
First time buyer, small business and academic discounts available. Please contact Courtney to enquire.