Our first-ever Brazil Routes to Market 2018 report aims to unpick the mysteries of the Brazilian supply chain and investigate the impact that the recent political and economic crisis has had on the wine market. In this report, we reveal what opportunities and tools those who want to compete effectively have at their disposal, what domestic production looks like, the distribution channels and the regional differences in the country.
Key findings include:
- There are better modernisation levels and geographical reach of distribution networks, meaning wine distribution is profoundly changing and becoming more efficient
- Online shopping channels will continue to grow, including the e-commerce channel, which will be driven by the development in a faster online shopping experience.
- Despite some barriers, the wine market seems to be at a tipping point, due to a combination or a growing demand amongst Millennials, increased professionalism in the sector and an anticipated growth in the wine tourism industry.
Drawing on data collected from our January 2018 wave of Vinitrac® (the world’s largest ongoing omnibus survey on wine consumer attitudes and behaviours), trade and consumer interviews, secondary sources and market experience, this 69-page report offers a detailed analysis of how the market is performing and includes mid- to long-term factors impacting the wine business as well as input from nine of the leading thinkers within the Brazilian wine market.