Brazil Landscapes 2019 explores the effects of the country’s political instability and economic uncertainty on the wine industry, most notably how there are strong signs of resilience and recovery within the Brazilian wine sector.
In 2016, amidst a challenged economic and political environment, still wine consumption in Brazil dropped 14% according to the IWSR. However, Wine Intelligence’s latest data on the market shows that it is now recovering, thanks in part to consumer involvement rising and increased interest in wine throughout the country. The report shows that the regular wine drinking population in Brazil is now comprised of 32 million adults who drink wine once a month, with 70% of them drinking wine at least once every week.
Brazil Landscapes 2019 also includes an overview of Brazilian wine consumers (including how young consumers are affecting the industry), consumers’ beverage repertoire, wine-buying behaviour, wine consumption in the on- and off-trade and brand health. Hot topics of premium wine drinker profiling, online wine shoppers, and Brazilian sparkling wine are also discussed.
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GBP £2,500 | AUD $4,700 | USD $3,300 | EUR € 2,900 | 5 credits