The high proportions of health-conscious individuals in Australia has led to high interest on the alternative wines discussed in our Australia SOLA 2019 report. While this has translated into high awareness for many of the wines, others such as vegan wine, have suffered due to reported consumer confusion about what this really means.
Australia SOLA: Opportunities in sustainable, organic & lower alcohol wines 2019 includes an in-depth analysis of alternative wine categories at a country specific level, discussing the definitions and legislation surrounding each wine. The report uses the Wine Intelligence opportunity quantitative index, measuring consumer opportunity. It features case studies including alcohol moderation as well as cues and barriers to purchasing lower alcohol products in the Australian market.
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