Aus COVID cover 180x180 - Australia: COVID-19 Impact Report #1

The Wine Intelligence Australia: COVID-19 Impact Report is the first in a series of reports focusing on how consumers’ social, shopping, drinking and wine lives have been impacted by COVID-19.

Built using data collected in late March and early April 2020, this report includes latest insight on pre, during and predicted post lockdown behaviour in Australia including: AUS COVID report bubbles 1 300x234 - Australia: COVID-19 Impact Report #1

  • Changes in purchase and consumption of alcohol beverage categories
  • Changes in wine drinking frequency and spend by occasion
  • Wine purchase channel change – featuring profiling of ‘new’ online wine purchasers
  • Lifestyle behaviours during and predicted-post lockdown, including future priorities

Insights are reported at a market level and also by sub-groups:

  • Age cohorts (Gen Z, Millennials, Gen X and Boomers)
  • Gender
  • Wine Intelligence Portraits segmentation