Wine Intelligence today releases its first Argentina Landscapes, a 70-page report written in Spanish with an additional Management Summary in English, that provides in-depth analysis of this market, the result of our Vinitrac® quantitative survey of regular wine drinkers in Argentina and interviews with local industry experts. In addition to its detailed analysis of how the Argentinian wine market is performing today, the report also looks to the future and identifies key trends driving the market forward.
Although Argentina remains a red wine dominated market, consumption of white and rosé wine is increasing. Consumers are also demanding new wine styles, with a growing number seeking lighter, low-alcohol, aromatic and easy-drinking wines. The report also shows how the demand for non-traditional grape varietals and ‘uvas criollas’, native grape varietals, has risen. Conversely, the main future challenge is being able to maintain per capita wine consumption in the domestic market, whilst also attracting young consumers to the category.
Drawing on data collected from our July 2017 wave of Vinitrac® (the world’s largest ongoing omnibus survey on wine consumer attitudes and behaviours), trade interviews, secondary sources and market experience, the Argentina Landscapes 2017 report features:
▪Key trends in the Argentinian market and current opportunities
▪Demographics of regular wine drinkers in Argentina by gender, age, income and region
▪Wine buying behaviour, including channel and retailer usage as well as choice cues
▪Wine producing country and region awareness, and varietal consumption
▪Consumption frequency and spend per occasion in both the off- and on-trade
▪Wine attitudes, wine involvement and attitudes towards wine closures
▪Wine brand health analysis and insight, and measures such as brand awareness, purchase, conversion to purchase, consideration, affinity and recommendation
▪A full user-friendly data table with data from the questions asked of consumers, cross-tabbed by gender, age, income and region