Discover the world of premium wine consumers in the US

1. VINITRAC® PREMIUM US:

Online quantitative omnibus survey with premium drinkers

Survey contains standard U&A questions, including:

• Spend by occasion
• Consumption frequency by occasion
• Country, region, style and varietal
• Socio-economics and geography
• Brand health

Custom questions could include:

• Brand perceptions
• Advertising testing
• Label testing

Sample size: n = 700

COST*:
Questions from US $2,500

Survey in field: July 2019

2. PREMIUM OMNIBUS CONSUMER QUAL:

Syndicated discussion groups and in-depth interviews

Format:

• Venues to include private dining rooms, upscale wine shops and in-home
• At least 16 respondents, drawn from:
  • Mid-Atlantic: NY, PA, NJ, DE
  • Pacific West: CA
• 20 minutes on general wine usage and attitudes plus a ‘slot’ of 20 minutes for your own custom, confidential questions

Custom questions could include:

• Perceptions of brands, regions or countries
• Packaging, innovations and NPD testing
• Reactions to advertising

COST*:
20 minute ‘slots’ US $19,800

Fieldwork: mid-June — mid-July

 3. OMNIBUS TRADE EXPERT INTERVIEWS:

Trade expert in-depth interviews with importers, distributers, wholesalers, retailers, on-premise operators and key opinion formers

Format:
At least 10 one-on-one trade expert depth interviews
15 minutes of standard market questions plus a ‘slot’ of 15 minutes of your own custom, confidential questions

Drawn from a panel of experts across the US

COST*:
15 minute ‘slots’ US $8,800

Fieldwork: mid-June — mid-July