Omnibus research: Online surveys, consumer and trade qualitative

 

OPTIONS AVAILABLE TO COLLECT YOUR OWN CUSTOM DATA VIA OUR OMNIBUS SERVICES:

1. VINITRAC® PREMIUM US:

 

Online quantitative omnibus survey with premium drinkers

 

Survey contains standard U&A questions, including:

  • Spend by occasion
  • Consumption frequency by occasion
  • Country, region, style and varietal
  • Socio-economics and geography
  • Brand health

Custom questions could include:

  • Brand perceptions
  • Advertising testing
  • Label testing

Sample size: n = 700

COST*:
Questions from US $2,500

Survey in field: July 2019

2. PREMIUM OMNIBUS CONSUMER QUAL:

 

Syndicated discussion groups and in-depth interviews

 

Format:

  • Venues to include private dining rooms, upscale wine shops and in-home
  • At least 16 respondents, drawn from:
    • Mid-Atlantic: NY, PA, NJ, DE
    • Pacific West: CA
  • 20 minutes on general wine usage and attitudes plus a ‘slot’ of 20 minutes for your own custom, confidential questions

Custom questions could include:

  • Perceptions of brands, regions or countries
  • Packaging, innovations and NPD testing
  • Reactions to advertising

COST*:
20 minute ‘slots’ US $19,800

Fieldwork: mid-June — mid-July

 

 3. OMNIBUS TRADE EXPERT INTERVIEWS:

 

Trade expert in-depth interviews with importers, distributers, wholesalers, retailers, on-premise operators and key opinion formers

 

Format:
At least 10 one-on-one trade expert depth interviews
15 minutes of standard market questions plus a ‘slot’ of 15 minutes of your own custom, confidential questions

Drawn from a panel of experts across the US

COST*:
15 minute ‘slots’ US $8,800

Fieldwork: mid-June — mid-July

DEADLINES: 

Vinitrac®: Confirmation by mid-June

Consumer and trade qualitative: Confirmation by end of May

 

Spend at least US $10,000 and receive a complimentary copy of the Premium Wine Drinkers in the US 2019 report, valued at US $2,000 / 3 credits (free to All Access subscribers), and due to be published in September 2019

 

Contact your regional office if interested
or email info@wineintelligence.com

 

More information:

 

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