COVID-19 IMPACT
The latest on upcoming reports and insights aimed at helping your business navigate the coronavirus pandemic
COVID-19 IMPACT SERIES
Issue #1: Individual market reports published between April and July 2020
Issue #2: Multimarket report published October 2020
Issue #2:
WINE CONSUMER TRENDS IN THE COVID-19 ERA now available
In many key markets, wine continues to be a ‘beneficiary’ of lockdown and restrictions, with consumers increasingly enjoying wine across a broader range of at-home occasions. Based on our latest set of data, collected in August 2020 amongst regular wine drinkers in a number of key wine markets, 12 key wine consumer trends of the Covid-19 era emerge which are:
- Growth in wine consumption frequency
- Heartland wine drinkers driving growth
- Non-food occasions driving wine growth
- Slow recovery in average bottle spend on wine in off-premise
- E-commerce for wine comes of age
- Shift to wines seen as a safe choice and ‘localism’
- Consumers increasingly cautious in their lifestyles
- Large scale events off the agenda
- Travel plans remain on hold
- Consumers becoming more distant from on-premise
- Treat-seeking behavior losing momentum
- US wine market returns to growth
Markets analysed: Australia, Canada, China, Germany, Sweden, the UK and the US
The Wine intelligence Wine Consumer Trends in the Covid-19 Era report is now available to purchase for 5 credits (2,500 GBP | 4,800 AUD | 3,300 USD | 2,900 EUR). First time buyer, small business and academic discounts are available. Please contact Courtney Abernathy or your Client Manager to enquire about purchasing this new report
More information:
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Issue #1:
These reports focus on how consumers’ social, shopping, drinking and wine lives have been impacted by Covid-19.
Built using data collected in late March and early April 2020, these reports feature data tracking behavioural changes from:
- 2019
- 2020 pre Covid-19 impact
- 2020 during Covid-19 lockdown
- 2020 predicted behaviour post lockdown impact
They include latest insight on pre, during and predicted post lockdown behaviour including
- Changes in purchase and consumption of alcohol beverage categories
- Changes in wine drinking frequency and spend by occasion
- Wine purchase channel change – featuring profiling of ‘new’ online wine purchasers
- Lifestyle behaviours during and predicted-post lockdown, including future priorities
Insight is reported at a market level and also by:
- Age cohorts (Gen Z, Millennials, Gen X and Boomers)
- Gender
- Wine Intelligence Portraits segmentation (where available)
- Geography within markets e.g. state level where appropriate
Publication: April 2020
NOW AVAILABLE
Publication: May 2020
NOW AVAILABLE AS OPEN SOURCE
Publication: May 2020
NOW AVAILABLE
Publication: May 2020
NOW AVAILABLE
Publication: May 2020
NOW AVAILABLE
Publication: May 2020
NOW AVAILABLE
Publication: June 2020
NOW AVAILABLE
Publication: June 2020
NOW AVAILABLE
Publication: June 2020
NOW AVAILABLE
Publication: June 2020
NOW AVAILABLE
Publication: June 2020
NOW AVAILABLE
Publication: June 2020
NOW AVAILABLE
Pricing:
Each report is priced at 4 credits with the data table (2,000 GBP | 3,800 AUD | 2,600 USD | 2,400 EUR) or 3 credits (1,500 GBP | 2,900 AUD | 2,000 USD | 1,800 EUR) without the data table
How to purchase:
- Buy direct online when the report is available
- Pay via bank transfer. Contact Courtney or your Client Manager to request an invoice.
- Use Report Credits. Contact Courtney or your Client Manager to purchase or redeem your credits. Read more about Report Credits here.
Small business, academic and first-time buyer discounts available
All Access subscribers automatically have access to the reports within their subscription license