COVID-19 IMPACT

Issue #2: 

WINE CONSUMER TRENDS IN THE COVID-19 ERA now available

In many key markets, wine continues to be a ‘beneficiary’ of lockdown and restrictions, with consumers increasingly enjoying wine across a broader range of at-home occasions. Based on our latest set of data, collected in August 2020 amongst regular wine drinkers in a number of key wine markets, 12 key wine consumer trends of the Covid-19 era emerge which are:

• Growth in wine consumption frequency
• Heartland wine drinkers driving growth
• Non-food occasions driving wine growth
• Slow recovery in average bottle spend on wine in off-premise
• E-commerce for wine comes of age
• Shift to wines seen as a safe choice and ‘localism’
• Consumers increasingly cautious in their lifestyles
• Large scale events off the agenda
• Travel plans remain on hold
• Consumers becoming more distant from on-premise
• Treat-seeking behavior losing momentum
• US wine market returns to growth

Markets analysed: Australia, Canada, China, Germany, Sweden, the UK and the US

The Wine intelligence Wine Consumer Trends in the Covid-19 Era report is now available to purchase for 5 credits (2,500 GBP | 4,800 AUD | 3,300 USD | 2,900 EUR). First time buyer, small business and academic discounts are available.  Please contact Courtney Abernathy or your Client Manager to enquire about purchasing this new report

More information:

Issue #1: 

These reports focus on how consumers’ social, shopping, drinking and wine lives have been impacted by Covid-19.

Built using data collected in late March and early April 2020, these reports feature data tracking behavioural changes from:

• 2019
• 2020 pre Covid-19 impact
• 2020 during Covid-19 lockdown
• 2020 predicted behaviour post lockdown impact

They include latest insight on pre, during and predicted post lockdown behaviour including

• Changes in purchase and consumption of alcohol beverage categories
• Changes in wine drinking frequency and spend by occasion
• Wine purchase channel change – featuring profiling of ‘new’ online wine purchasers
• Lifestyle behaviours during and predicted-post lockdown, including future priorities

Insight is reported at a market level and also by:

• Age cohorts (Gen Z, Millennials, Gen X and Boomers)
• Gender
• Wine Intelligence Portraits segmentation (where available)
• Geography within markets e.g. state level where appropriate

Pricing:

Each report is priced at 4 credits with the data table (2,000 GBP | 3,800 AUD | 2,600 USD | 2,400 EUR) or 3 credits (1,500 GBP | 2,900 AUD | 2,000 USD | 1,800 EUR) without the data table