COVID-19 IMPACT

COVID-19 IMPACT SERIES

These reports focus on how consumers’ social, shopping, drinking and wine lives have been impacted by Covid-19.

Built using data collected in late March and early April 2020, these reports feature data tracking behavioural changes from:

• 2019
• 2020 pre Covid-19 impact
• 2020 during Covid-19 lockdown
• 2020 predicted behaviour post lockdown impact

They include latest insight on pre, during and predicted post lockdown behaviour including

• Changes in purchase and consumption of alcohol beverage categories
• Changes in wine drinking frequency and spend by occasion
• Wine purchase channel change – featuring profiling of ‘new’ online wine purchasers
• Lifestyle behaviours during and predicted-post lockdown, including future priorities

Insight is reported at a market level and also by:

• Age cohorts (Gen Z, Millennials, Gen X and Boomers)
• Gender
• Wine Intelligence Portraits segmentation (where available)
• Geography within markets e.g. state level where appropriate

Pricing:

Each report is priced at 4 credits with the data table (2,000 GBP | 3,800 AUD | 2,600 USD | 2,400 EUR) or 3 credits (1,500 GBP | 2,900 AUD | 2,000 USD | 1,800 EUR) without the data table