Closure Trends in Australia, UK and US 2014 report
77 page PowerPoint (pdf) – GBP 1,500 / EUR 1,800 / USD 2,475 / AUD 2,775 or 3 Report Credit
“Winemakers, chemists and critics are involved in a seemingly endless debate about the merits of various types of wine closure. Does natural cork really help wine to “breathe”, and is the risk of spoilage still too high to justify? Do more perfect seals, created by synthetic stoppers and screw-caps, offer a better alternative, or do they somehow “suffocate” the wine and inhibit bottle ageing?”
“While this scientific discussion continues, consumers have been drawing their own conclusions. Their opinions do not tend to be based on detailed technical analysis. Instead, their views are shaped by nebulous concepts like emotions, image, history and practicality. For some, the key question is whether they can actually access the wine in the bottle without recourse to a toolbox, or the help of a neighbour.”
“Our study concerns three large markets, united by a common language but divided, in many respects, by their approach to wine closures. In the USA, it seems almost unthinkable to buy a quality wine that’s been sealed by anything other than cork…”
“…the fact remains that closures are an important issue for millions of wine drinkers. Our study isn’t intended to add to the mass of scientific data about how they affect wine at a molecular level. But we hope to shed a great deal of light on how they interact with consumers.”
Excerpts from the report introduction
- Management summary
- Australia, UK & US:
- View of wine market for closures
- Importance of closure type
- Closure type purchase
- Attitudes towards closures
- Importance of closure and attitudes towards them by:
- Age and gender
- Portrait group
- Profiling based on closure purchase
Australia – The data for this study was collected in April 2014. Data was gathered via Wine Intelligence’s Vinitrac® Australia online survey and is representative of all Australian regular wine drinkers (n=1,158).
UK – The data for this study was collected in April 2014. Data was gathered via Wine Intelligence’s Vinitrac® UK online survey and is representative of all UK regular wine drinkers (n=1,021).
US – The data for this study was collected in October 2013. Data was gathered via Wine Intelligence’s Vinitrac® US online survey and is representative of all US regular wine drinkers (n=1,207).
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