Archive for category: Topics

Search:

OR

US Label Design 2017 1 e1486460516526 - Turning point?

Go boutique or go bust?

Does it pay to stand out, or do middle of the road label designs reap dividends? Wine Intelligence investigates with our latest report, US Label Design 2017. A wine label has a lot to achieve in such a small space; it not only has to…
Global Trends in Wine 2020 450x450 - Turning point?

Global Trends Video #2: Retail

It is recommended you make the video full size to view.  For more information on Global Trends in Wine 2020, please view the report here.
Laid dinner table - Turning point?

Hard times in the London restaurant scene?

A “perfect storm” of rising costs are threatening the economics of the UK capital’s vibrant restaurant industry Two unrelated activities in recent weeks have prompted me to re-evaluate my thinking about the challenges confronting…
Bottle of red with blank label and glass 55491760 - Turning point?

We like David, but buy Goliath

Niche brands are less common than we think (or hope) We humans seem to have an unconscious liking for a good underdog story. We cheer the idea of David vs. Goliath, the Tortoise and the Hare, Senna vs. Prost, Leicester City vs the Premier…
Bottle of red with blank label and glass 55491760 - Turning point?

Label Testing Video

Bottle of red with blank label and glass 55491760 - Turning point?

Mature correlations

Marketers’ obsessions with youth may be premature, at least in some markets If you are a careful reader of marketing media (and Wine Intelligence Network News), you could be forgiven for concluding that Millennials are now the only consumer…
Bottle of red with blank label and glass 55491760 - Turning point?

A little bit of give and take

Consumer trends in food and drink used to be about revering Nature; now it’s about improving on it. Since the introduction of stringent labelling laws which reveal the contents of every processed and packaged item of food - along with nutritional…
Bottle of red with blank label and glass 55491760 - Turning point?

Why are brands worth investing in?

To help think about this question, I have been spending more time in the duty free shop at airports. At Frankfurt Duty Free last week, I could have paid from EUR 10 to EUR 2,700 for my brandy, depending on the brand, origin and premium-ness…
Bottle of red with blank label and glass 55491760 - Turning point?

Turning point?

America’s voters have opted for a very different future. Their attitude to wine seems to be changing too. As much of the world focused its attention on the US in 2016, the Wine Intelligence team have also been focusing on the world’s…