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Home is where the consumer is
Chile’s globally renowned wines are gaining more traction in its domestic market
Large wine-producing countries, on the whole, tend to have a higher wine per capita consumption rates. France, Portugal and Italy, for example, all feature…

Kostenloser Download: Report TRENDS IN DER WEINWIRTSCHAFT 2020 mit Corona-Ergänzungen
Die diesjährige Version unseres jährlich erscheinenden Reports “Trends in der Weinwirtschaft” wurde zunächst im Januar 2020 veröffentlicht. Seit der Erstveröffentlichung gab es eine neue Entwicklung, mit der wir zum damaligen Zeitpunkt…

The loyalty paradox
Why our obsession with creating loyal customers may be a fool’s errand
If we think about it, it’s very rare to buy more than we really need (at least on purpose). Unless we are a collector (or highly paid footballer), we don’t…

Notes of leather
Describing a wine’s taste for a mass consumer audience is a tricky task – is it worth it?
Conveying the essence of both the style and flavour of a wine is an enduring challenge of the category. How can a few words on a wine label…

Your brand is unique. Does anyone care?
The legacy of Andrew Ehrenberg is haunting brand managers in all categories – and wine is no exception.
Andrew Ehrenberg was a German-born, London-based, marketing scientist who worked in academia for over 50 years, publishing over…

Social media’s disappointing numbers game
Businesses are pouring resources into social media content – but is it worth it?
Social media is a peculiar beast. Marketers have somehow been divided into those “who get it” and those who are sceptical. Among the wine people “who…

Canada Wine Landscapes 2020 Video
It is recommended you make the video full size to view.
For more information on Canada Wine Landscapes 2020, please view the report here.

What’s hot in the global village
Last Friday, industry professionals from every sector joined Wine Intelligence in central London for our inaugural Global Consumer Trends 2017 workshop.
Looking for that typical conference experience where you sit back, relax, half-listen…
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