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Varietal NZ Thumbnail 1 - What’s hot in the global village

Flavour of the age

As we grow older, so our tastes in wine change – or at least how we like to describe them How should we describe the style and flavour of wine to consumers? What descriptors appeal to them and which varietals rank amongst their favourites?…
Chile Thumbnail 1 - What’s hot in the global village

Home is where the consumer is

Chile’s globally renowned wines are gaining more traction in its domestic market Large wine-producing countries, on the whole, tend to have a higher wine per capita consumption rates. France, Portugal and Italy, for example, all feature…
Global Trends in Wine CORONAVIRUS UPDATE 1 450x450 - What’s hot in the global village

Kostenloser Download: Report TRENDS IN DER WEINWIRTSCHAFT 2020 mit Corona-Ergänzungen

Die diesjährige Version unseres jährlich erscheinenden Reports “Trends in der Weinwirtschaft” wurde zunächst im Januar 2020 veröffentlicht. Seit der Erstveröffentlichung gab es eine neue Entwicklung, mit der wir zum damaligen Zeitpunkt…
Man at crossroads 150x150 1 - What’s hot in the global village

The loyalty paradox

Why our obsession with creating loyal customers may be a fool’s errand If we think about it, it’s very rare to buy more than we really need (at least on purpose). Unless we are a collector (or highly paid footballer), we don’t…
Australia e1490712835357 - What’s hot in the global village

Notes of leather

Describing a wine’s taste for a mass consumer audience is a tricky task – is it worth it? Conveying the essence of both the style and flavour of a wine is an enduring challenge of the category. How can a few words on a wine label…
FF - What’s hot in the global village

Your brand is unique. Does anyone care?

The legacy of Andrew Ehrenberg is haunting brand managers in all categories – and wine is no exception. Andrew Ehrenberg was a German-born, London-based, marketing scientist who worked in academia for over 50 years, publishing over…
Reach - What’s hot in the global village

Social media’s disappointing numbers game

Businesses are pouring resources into social media content – but is it worth it? Social media is a peculiar beast. Marketers have somehow been divided into those “who get it” and those who are sceptical. Among the wine people “who…
Canada Landscapes 450x450 - What’s hot in the global village

Canada Wine Landscapes 2020 Video

It is recommended you make the video full size to view.    For more information on Canada Wine Landscapes 2020, please view the report here.
IMG 1624 - What’s hot in the global village

What’s hot in the global village

Last Friday, industry professionals from every sector joined Wine Intelligence in central London for our inaugural Global Consumer Trends 2017 workshop. Looking for that typical conference experience where you sit back, relax, half-listen…