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Online wine shopping continues to increase in Germany

German wine drinkers are drinking wine more frequently and – in line with global trends – shopping more online for wine, especially younger consumers The impact of the COVID-19 pandemic on the German wine market and consumers’ wine consumption…
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US market sees most significant rise in proportion of wine drinkers purchasing wine online

US market sees most significant rise in the proportion of regular wine drinkers purchasing wine online, accelerated by the impact of Covid-19; a quarter of US wine drinkers now use online channel for wine purchase   (click image to view…
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China goes ex growth – for now

After a tumultuous decade of growth, China’s wine market is gripped by an economic crisis years in the making, plus a short term coronavirus crisis that has decimated the on-premise. The shape of the wine market’s recovery will determine…
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2017: rewind

In our last Network News of the year, we take a look at our most influential stories from 2017
Reach - The future is now

Social media’s disappointing numbers game

Businesses are pouring resources into social media content – but is it worth it? Social media is a peculiar beast. Marketers have somehow been divided into those “who get it” and those who are sceptical. Among the wine people “who…
Reach - The future is now

Tier 2 cities, no longer a second thought

Most of the media attention about wine still focuses in Tier 1 cities like Shanghai, while the real growth story is now in Tier 2 Although we often hear China described as an “awakening dragon” or a booming economy that rivals the likes…
Reach - The future is now

The future is now

China has embraced online and mobile commerce with open arms, and the online wine market is ripe with opportunity as a result.