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Ecommerce story image 705x705 - Changing wine consumer behaviour dominates Wine Intelligence top headlines of 2020

Wine e-commerce’s huge opportunity in 2021

The immense surge in online wine purchasing in the past year across multiple markets offers the global wine industry an unprecedented growth opportunity – but one that might fade when lockdowns end. How will consumers be persuaded to carry…
ecommerce infographic email 705x705 - Changing wine consumer behaviour dominates Wine Intelligence top headlines of 2020

Accelerated substantial shift towards online wine buying during 2020, including in lower online-usage markets such as Canada and Germany

Look out for our upcoming report, E-commerce and Online Shopper Multimarket Report 2021 publishing February 2021, which will focus on Australia, Canada, China, Germany, Hong Kong, Ireland, Japan, Mexico, Singapore, the US and the UK. For…
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Proportion of wine drinkers who are users and heavy users of Instagram

Look out for our upcoming report, E-commerce and Online Shopper Multimarket Report 2021 publishing February 2021, which will focus on Australia, Canada, China, Germany, Hong Kong, Ireland, Japan, Mexico, Singapore, the US and the UK. For…
ecommerce image 705x705 - Changing wine consumer behaviour dominates Wine Intelligence top headlines of 2020

Proportion of wine drinkers who would consider buying wine online in the future

  Look out for our upcoming report, E-commerce and Online Shopper Multimarket Report 2021 publishing February 2021, which will focus on Australia, Canada, China, Germany, Hong Kong, Ireland, Japan, Mexico, Singapore, the US and the UK. For…
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Wine packaging and the rise of e-commerce

How will the rise of e-commerce impact wine packaging? At the end of 2020 – which now feels like a long time ago – I had the pleasure of sharing a session with Eladio Araiz of La Rioja Alta at a Rioja Marketing Club event called Wine Land…
2020 review image 705x705 - Changing wine consumer behaviour dominates Wine Intelligence top headlines of 2020

Global wine trend predictions for 2020 – how did we do?

Yes, we missed one obvious one – but then so did everyone else. How did our predicted wine consumer trends for 2020 stand up in the face of an extraordinary 12 months? As far as behaviour trend forecasting goes in 2020, the opening words…
brazil story image 705x705 - Changing wine consumer behaviour dominates Wine Intelligence top headlines of 2020

Brazil’s wine drinking population expands

Between 2019 and 2020, the Brazilian wine market gained 3 million regular wine drinkers. Who is being recruited to wine, and what trends are we seeing in the market? 2020 has been a good year for wine in Brazil. This year has seen consumers…
headlines thumbnail 705x705 - Changing wine consumer behaviour dominates Wine Intelligence top headlines of 2020

Changing wine consumer behaviour dominates Wine Intelligence top headlines of 2020

What do our most read articles of the year reveal about the things that matter to the wine industry in this rollercoaster year? Throughout this remarkable year, Wine Intelligence has been keeping a close eye on how consumers around the world…