https://www.wineintelligence.com/wp-content/uploads/2016/11/Germany-Branding.jpg 2400 3000 Emma Sciara https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Emma Sciara2016-11-21 18:49:562019-05-08 17:09:46Why are brands worth investing in?
To help think about this question, I have been spending more time in the duty free shop at airports. At Frankfurt Duty Free last week, I could have paid from EUR 10 to EUR 2,700 for my brandy, depending on the brand, origin and premium-ness…
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