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Archive for category: Branding

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December 9, 2020
2020 review image 705x705 - Press release: Yellow Tail and Casillero del Diablo remain the two most powerful wine brands in the Wine Intelligence second annual Global Wine Brand Power Index, while brand power in the wine category as a whole suffers from ‘cognitive off-loading’

Global wine trend predictions for 2020 – how did we do?

Yes, we missed one obvious one – but then so did everyone else. How did our predicted wine consumer trends for 2020 stand up in the face of an extraordinary 12 months? As far as behaviour trend forecasting goes in 2020, the opening words…
https://www.wineintelligence.com/wp-content/uploads/2020/12/2020-review-image.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-12-09 09:06:472020-12-09 09:19:53Global wine trend predictions for 2020 – how did we do?
December 2, 2020
headlines thumbnail 705x705 - Press release: Yellow Tail and Casillero del Diablo remain the two most powerful wine brands in the Wine Intelligence second annual Global Wine Brand Power Index, while brand power in the wine category as a whole suffers from ‘cognitive off-loading’

Changing wine consumer behaviour dominates Wine Intelligence top headlines of 2020

What do our most read articles of the year reveal about the things that matter to the wine industry in this rollercoaster year? Throughout this remarkable year, Wine Intelligence has been keeping a close eye on how consumers around the world…
https://www.wineintelligence.com/wp-content/uploads/2020/12/headlines-thumbnail.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-12-02 10:23:332020-12-02 10:43:22Changing wine consumer behaviour dominates Wine Intelligence top headlines of 2020
August 18, 2020
brand story 450x450 - Press release: Yellow Tail and Casillero del Diablo remain the two most powerful wine brands in the Wine Intelligence second annual Global Wine Brand Power Index, while brand power in the wine category as a whole suffers from ‘cognitive off-loading’

What drives wine brand purchase in the UK?

Consumer choice reminds us that a ‘back to basics’ approach continues to have merits when it comes to wine branding in the UK market Our latest data, collected in late July and early August 2020 in the UK, illustrates that when it comes…
https://www.wineintelligence.com/wp-content/uploads/2020/08/brand-story.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-08-18 15:26:002020-08-18 15:26:03What drives wine brand purchase in the UK?
July 8, 2020
branding wiw 450x450 - Press release: Yellow Tail and Casillero del Diablo remain the two most powerful wine brands in the Wine Intelligence second annual Global Wine Brand Power Index, while brand power in the wine category as a whole suffers from ‘cognitive off-loading’

Where wine brands have power

When looking at the number of wine brands consumers recall and purchase, the data shows a big variance by market – why is this? Starting next week, thousands of wine consumers around the world will be asked about their usage and attitude…
https://www.wineintelligence.com/wp-content/uploads/2020/07/branding-wiw.jpg 756 756 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-07-08 11:42:302020-07-15 10:04:23Where wine brands have power
March 10, 2020
Brand Power story image 450x450 - Press release: Yellow Tail and Casillero del Diablo remain the two most powerful wine brands in the Wine Intelligence second annual Global Wine Brand Power Index, while brand power in the wine category as a whole suffers from ‘cognitive off-loading’

The power of brand recognition

Why do certain wine brands achieve more traction than others in our 2020 Global Wine Brand Power Index? With third edition of the Wine Intelligence Global Wine Brand Power Index, some experienced readers may be growing familiar with some of…
https://www.wineintelligence.com/wp-content/uploads/2020/03/Brand-Power-story-image.jpg 2362 2362 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-03-10 16:02:072020-03-10 16:33:07The power of brand recognition
March 10, 2020
Underwater wine thumbnail image 450x450 - Press release: Yellow Tail and Casillero del Diablo remain the two most powerful wine brands in the Wine Intelligence second annual Global Wine Brand Power Index, while brand power in the wine category as a whole suffers from ‘cognitive off-loading’

Ultra-differentiation in wine

Director for Spain and South America, Juan Park, discusses the development of underwater wine in Bilbao, and the importance and struggles of being ultra-different Marketing, at its best, is associated with bringing innovative products to market…
https://www.wineintelligence.com/wp-content/uploads/2020/03/Underwater-wine-thumbnail-image.jpg 2362 2362 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-03-10 15:47:102020-03-11 11:00:13Ultra-differentiation in wine
March 9, 2020
Global Wine Brand Power Index 2020 450x450 - Press release: Yellow Tail and Casillero del Diablo remain the two most powerful wine brands in the Wine Intelligence second annual Global Wine Brand Power Index, while brand power in the wine category as a whole suffers from ‘cognitive off-loading’

PRESS RELEASE: Yellow Tail and Casillero del Diablo top the Wine Intelligence Global Wine Brand Power Index for third year in a row

For immediate release: 9th March 2020   BEGINS:  Yellow Tail and Casillero del Diablo top the Wine Intelligence Global Wine Brand Power Index for third year in a row amid declining brand power as a whole in the wine category Building…
https://www.wineintelligence.com/wp-content/uploads/2020/03/Global-Wine-Brand-Power-Index-2020.jpg 2250 2304 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2020-03-09 11:39:192020-03-19 09:56:27PRESS RELEASE: Yellow Tail and Casillero del Diablo top the Wine Intelligence Global Wine Brand Power Index for third year in a row
April 2, 2019
Austalia Portraits 2019 450x450 - Press release: Yellow Tail and Casillero del Diablo remain the two most powerful wine brands in the Wine Intelligence second annual Global Wine Brand Power Index, while brand power in the wine category as a whole suffers from ‘cognitive off-loading’

Mindspace deficit alert

Being a powerful brand in a category as complex as wine has never been more important. Unfortunately, building that brand relationship in the consumer’s mind is getting harder. What makes a wine brand ‘powerful’ from a consumer perspective?…
https://www.wineintelligence.com/wp-content/uploads/2019/04/Austalia-Portraits-2019.jpg 680 680 Matt Jenkins https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Matt Jenkins2019-04-02 11:07:472019-05-13 12:09:48Mindspace deficit alert
March 14, 2019
Global Wine Brand Power Index 2019 450x450 - Press release: Yellow Tail and Casillero del Diablo remain the two most powerful wine brands in the Wine Intelligence second annual Global Wine Brand Power Index, while brand power in the wine category as a whole suffers from ‘cognitive off-loading’

Press release: Yellow Tail and Casillero del Diablo remain the two most powerful wine brands in the Wine Intelligence second annual Global Wine Brand Power Index, while brand power in the wine category as a whole suffers from ‘cognitive off-loading’

For immediate release: 14th March 2019 Building on feedback from over 20,000 wine drinkers in 20 markets – representing the views of 390 million wine drinkers globally – the second year of the study finds that the US, Chile and Australia…
https://www.wineintelligence.com/wp-content/uploads/edd/2019/03/Global-Wine-Brand-Power-Index-2019.jpg 2250 2304 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2019-03-14 17:11:102019-03-14 17:13:49Press release: Yellow Tail and Casillero del Diablo remain the two most powerful wine brands in the Wine Intelligence second annual Global Wine Brand Power Index, while brand power in the wine category as a whole suffers from ‘cognitive off-loading’
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