Archive for category: Branding

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Efficient brain theory

  What do clever people and powerful brands have in common? A reasonable assumption might be that the most intelligent people are those who exhibit more brain power, in the same way that faster cars have more powerful engines.…
top stories 768x768 - We like David, but buy Goliath

2017: rewind

In our last Network News of the year, we take a look at our most influential stories from 2017
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Denomination dominates drinks design awards

Rowena Curlewis, CEO of specialist drinks design agency Denomination, reflects on their success at this year's Harpers Design Awards 2017. With more trophies than they can count and the honour of being named 2017's Design Agency of the Year,…
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From a land down under

A radical overhaul of alcohol taxation and innovative packaging design could have a deep and lasting impact on the Australian wine market Last week, Wine Intelligence’s London office welcomed Australia & New Zealand Country Manager…
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De legem ad vinum

Our US country manager reflects on her journey from maritime law to wine industry research It has been a busy week for the Wine Intelligence London office, with our European counterparts descending on London for a quick catch-up and a…
Green apples and one red apple - We like David, but buy Goliath

Fake trends

  We are living in an exciting era – but some innovations really are too good to be true We would be forgiven to believe that anything was possible nowadays. Consider the following facts: It took us at least 100,000…
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The loyalty paradox

Why our obsession with creating loyal customers may be a fool’s errand If we think about it, it’s very rare to buy more than we really need (at least on purpose). Unless we are a collector (or highly paid footballer), we don’t…
FF - We like David, but buy Goliath

Your brand is unique. Does anyone care?

The legacy of Andrew Ehrenberg is haunting brand managers in all categories – and wine is no exception. Andrew Ehrenberg was a German-born, London-based, marketing scientist who worked in academia for over 50 years, publishing over…
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We like David, but buy Goliath

Niche brands are less common than we think (or hope) We humans seem to have an unconscious liking for a good underdog story. We cheer the idea of David vs. Goliath, the Tortoise and the Hare, Senna vs. Prost, Leicester City vs the Premier…