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Wine brand equity stabilising after Covid, but yet to fully rebound

2022 Wine Intelligence Global Wine Brand Power Index also reveals that Yellow Tail and Casillero del Diablo remain the most powerful wine brands globally   Building on feedback from over 25,000 wine consumers in 25 markets – representing…
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GROWING WINE INVOLVEMENT AND CONNECTION WITH WINE AMONGST RUSSIAN WINE DRINKERS

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Economic worries and Covid temper Russia’s wine renaissance

For the past five years, the story of wine in Russia has been one of growth in wine volumes and spending on wine, led by urban Millennials. The Covid pandemic, plus tax rises and currency decline, appears to have dampened momentum The state…
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Russia’s wine revolution

In this year's annual Global Compass wine market attractiveness report, Russia has shot up 23 places into the top 10 -- partly due to Russia's younger generation of well-travelled adults swapping their parents' vodka for wine For the past seven…
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Press release: Wine category success in key Eastern European wine markets driven by younger generation and growing connection with sparkling wine

For immediate release: Monday 12th November 2018 Imported wine is starting to make a comeback in Russia as the economy revives, led by growing interest among younger consumers in sparkling wine, according to latest Wine Intelligence research…
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Rubles and wine

Our latest Russia Landscapes 2018 report shows that the Russian wine market is looking more positive following a revival in the domestic economy Winston Churchill’s famous description of Russia as “a riddle, wrapped in a mystery,…