https://www.wineintelligence.com/wp-content/uploads/2017/03/FF.png 939 519 Courtney Abernathy https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Courtney Abernathy2017-03-06 16:58:122017-03-07 09:24:08Your brand is unique. Does anyone care?
The legacy of Andrew Ehrenberg is haunting brand managers in all categories – and wine is no exception. Andrew Ehrenberg was a German-born, London-based, marketing scientist who worked in academia for over 50 years, publishing over 200…
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Businesses are pouring resources into social media content – but is it worth it? Social media is a peculiar beast. Marketers have somehow been divided into those “who get it” and those who are sceptical. Among the wine people “who…
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Marketers’ obsessions with youth may be premature, at least in some markets If you are a careful reader of marketing media (and Wine Intelligence Network News), you could be forgiven for concluding that Millennials are now the only consumer…
https://www.wineintelligence.com/wp-content/uploads/2016/09/trade-interview-thumbnail-06.jpg 151 151 Chris Giles https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Chris Giles2016-09-29 18:10:372016-09-29 18:10:37Introducing Wine Intelligence's first omnibus trade interview programme
Ask trade experts your questions.
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Millennials can be a tough crowd, but perhaps festivals offer an opportunity for wine brands to make their mark on the minds of this most elusive of demographics.
https://www.wineintelligence.com/wp-content/uploads/2016/07/Sunflower-seeds-b-w-600x600.jpg 600 600 Chris Giles https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Chris Giles2016-07-11 16:28:192016-07-12 01:28:18Seeds of success
What can innovators do to break down a consumer’s natural distrust of the new?
https://www.wineintelligence.com/wp-content/uploads/2016/05/JuP-shutterstock-600x600.jpg 600 600 Chris Giles https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Chris Giles2016-05-31 16:22:552018-01-15 11:48:38Are we really that bad at innovation?
Our observations show that the wine industry is full of new ideas, but consumers often aren’t interested
https://www.wineintelligence.com/wp-content/uploads/2016/03/shutterstock_260533109-400x267.jpg 266 266 Chris Giles https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Chris Giles2016-03-07 20:01:592016-03-08 00:33:25Great expectations
For all our industry’s efforts at improving wine quality, the secret of success may be found inside a consumer’s brain
https://www.wineintelligence.com/wp-content/uploads/2015/12/shutterstock_295856963.jpg 285 285 Chris Giles https://www.wineintelligence.com/wp-content/uploads/2018/07/logo5.png Chris Giles2015-12-14 17:55:302016-01-18 09:20:57Miracle in the wine aisle
Despite prophesies of doom, some brands seem to be doing quite well in the UK supermarket channel