Archive for category: Multimarket

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Reward and pain: How the brain decides what to purchase

The human brain is still struggling, in evolutionary terms, to master the notion of money. In the absence of a more sophisticated management system, it uses its ancient pain and reward mechanisms – with some interesting consequences for those of us charged with selling wine
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The decline of the decisive shopper

In a tightly contested marketplace, what influences us to choose product A over product B? What draws different individuals to different brands? Most of us think that the choices we make to inform our decisions are based upon rational thought…
Wine glasses hanging in restaurant

Through a wine glass, darkly

Wine Intelligence’s first global survey of trade professionals delivers a broadly positive view of the sector’s future – though with a few bumps in the road ahead Seeing the world for what it really is has been a tough task ever since…
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Delicately poised

What the annual Compass World Wine Market Attractiveness Model 2019 tells us about the future for our category Wine Intelligence’s Global Compass 2019 report is the 7th edition of our long-running effort to create a consistent, measurable…
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Wine Intelligence Wine & Spirits Virtual Fair Webinars - View

On the 9th and 10th of June 2020, Wine Intelligence participated in the world's first virtual wine & spirits packaging value chain trade show by hosting a virtual stand and running three webinars. For those of you who missed it, we have included the presentations below.
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Global Trends Video #2: Retail

It is recommended you make the video full size to view.  For more information on Global Trends in Wine 2020, please view the report here.
Global Trends in Wine 2020 450x450 - Global Trends in Wine 2020 Video Series

Global Trends in Wine 2020 Video Series

This January, we launched our first ever video series, based on our Global Trends in Wine 2020 report.  Our Global Trends in Wine 2020 report dives deeper into the who, the what and the how of wine consumer trends, grouping these into the…