The one-stop shop for businesses selling wine in Canada
Inform your Canada market strategy
The insights provided in the Canada Observatory will support business to:
- Understand trends in wine consumer behaviour
- Align wine brand strategy with consumer needs
- Plan marketing communications investments
- Inform product listing and focus priorities
- Guide innovation and NPD – including in sustainable, organic, lower alcohol and alternative wines
- Evaluate routes to market and sales channels
- Target and position wine brands with wine drinkers segments ‘Canada Portraits’
- Monitor wine brand, country & region of origin and varietal trends
- Evaluate wine packaging trends
- Inform targeting and positioning of sparkling wine
Deliverables 2021:
Report and data deliverables | Webinar presentations | |
January | Canada Wine Landscapes: Comprehensive market overview with full tracking data tables in Excel (2020 edition)
Canada Wine Packaging Formats (2020 edition) Canada Wine Consumer Trends in the Covid-19 Era (2020 edition) Sparkling Wine in the Canadian Market (2020 edition) |
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February | Canada Wine Landscapes: Comprehensive market overview with full tracking data tables in Excel (2021 edition)
Canada SOLA: Opportunities in sustainable, organic and alternative wines (2021 edition) Canada Low- and No-alcohol Wine Opportunities (2021 edition) |
Wine Consumer Trends in the Canadian Market
Now available online |
March | Canada E-commerce, Online and DtC for Wine (2021 edition) | SOLA (sustainable, organic, lower / no alcohol and alternative) Wine Opportunities in the Canadian Market
Now available online |
April | Wine Brand Power in the Canadian Wine Market (2021 edition) | |
May | Wine Branding in the Canadian Market | |
June | ||
July | Sparkling Wine in the Canadian Market (2021 edition) | |
August | Sparkling Wine in the Canadian Market | |
September | ||
October | Canada Portraits: Wine consumer segmentation with full profiling data tables in Excel (2021 edition) | |
November | Canada Portraits Deep Dive – Wine Drinker Segments | |
December | Canada Wine Market Consumer Trend Update |
Please note all webinars are exclusive to Observatory and All Access clients. If you’d like to purchase access to the webinar, please email reports-shop@wineintelligence.com to enquire
Pricing:
- CAD 15,600
- CAD 9,600 Academic and smaller business (fewer than 20 employees) rate
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If you would like to be contacted regarding any of our services, please register your interest below and a member of the Wine Intelligence team will be in touch shortly: